Should you offer salon discounts and deals?

I’m often asked whether salons, clinics, and spas should offer discounts when marketing.

The short answer is ‘sometimes’.I certainly don’t agree with the notion that you should never discount. 

Let’s face it, even John Lewis and Waitrose offer promotional discounts from time to time.

The salon marketing secret is in knowing when and how to give specials, discounts and deals.

Handle salon offers with careI know. It’s tempting to panic when the salon is quiet and your competitors are discounting everything – including their granny. It can sometimes feel like discount promotions are the only salon marketing route left to you. But they are not. In most cases they are merely a short-term fix. They create a reassuring spike in appointments, but they can damage your brand and rip a large hole in profits.

 Are salon deals and discounts ever a good business move?

Like discounts or not, they certainly have a role when marketing to new hair, beauty or aesthetic clients.
It’s unavoidable.

A quick whizz around the internet this morning reveals all the major hair and beauty salon groups are currently 
offering discounts.
be shaadi ready  GET FLAT 25% OFF on makeup, hair styling & sari draping packages. 

Use salon offers, discounts and deals wisely and they can boost business. Let’s take a quick look at the pros & cons:
Salon Discount Pros:

• Simple and quick to implement.
• Get clients through your doors – instantly.
• Increase customer loyalty.
• Introduce clients to new services, treatments and products.
• Easy to track and measure.

A. Discounts for new salon clients (first visit)

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